Tne Brand DNA of Success
We invented the Brand DNA of Success, based on 4 principles:
1. Each brand has its unique way to succeed and we can analyze and identify the reasons of this singular success
2. Generally, the Brand Success is based on 4 genetic strengths that can be sum up into one brand platform,The Brand DNA of Success.
3. The LVMH experience shows that any Brand that gets back to its Brand DNA of Success gets back to success and profitability.
4. The Brand DNA of Success can remain unchanged for years, but the ways to express it change with time. This is exactly what allows a brand to stay on-trend while keeping its vital pulsion.
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